Primary Purpose

Coordinate public relations between the school district and the greater community under the direction of the Chief Communications Officer. Provide support of the district’s media relations, public relations, marketing and community relations initiatives. Serve as Director of the Del Valle Education Partners, and primary fundraiser for Del Valle ISD. Coordinate district and campus events with campus Parent Community Liaisons.

 

Minimum Qualifications

Education/Certification  

Bachelor’s degree from accredited university in related field

Candidate must have satisfactory outcome of fingerprinting background check. Non-refundable fee (approximately $50.00) paid by the employee.

 

Knowledge/Skills

Strong organizational, communication, and interpersonal skills

Use technology to design and produce district publications

Demonstrate strong skills in writing, editing, and public speaking

Thorough knowledge of media relations and public relations functions

Collaboration skills to work closely with a variety of stakeholders

Strong ability to work in a fast-paced, deadline and detail-oriented environment

Knowledge and Experience in coordinating special events 

Knowledge and experience in Social Media

Ability to proactively identify communication/community relation opportunities and develop supporting programs

 

Experience:

Five (5) years’ of experience in communications-related field(s) such as media relations, public relations, journalism or related field

 

Major Responsibilities and Duties:

(The following statements describe the general purpose and responsibilities assigned and should not be construed as an exhaustive list of all responsibilities, skills, efforts, or working conditions that may be assigned or skills that may be required)

 

Professionalism

The Educators' Code of Ethics is set forth in Texas Administrative Code to provide rules for standard practices and ethical conduct toward students, professional colleagues, school officials, parents, and members of the community. 

• Rule §247.1 Purpose and Scope; Definitions
• Rule §247.2 Code of Ethics and Standard Practices for Texas Educators

Communication and Community Relations

The Director of Community Relations and Del Valle Education Partners promotes a positive tone for school and community relations through activities such as the following:

• Serve as Director of the Del Valle Education Partners.
• Develop productive relationships with community partners.
• Assist with district public relations and coordinate special projects/activities.
• Direct and manage successful execution of district events, i.e., student/staff recognition.
• Serve as the district coordinator for parent and community involvement efforts.
• Demonstrate awareness of district-community needs and initiate activities to meet those needs.
• Demonstrate use of appropriate and effective techniques to encourage community and parent involvement.
• Coordinate activities with community partners to bring services to students and their families.
• Attend board meetings/community events and prepare reports as requested.
• Articulate the district’s mission to the community and solicit its support in realizing the mission.
• Address business and parent inquiries regarding the department and various campuses.
• Project a positive image of the schools to the community.
• Maintain a professional level of confidentiality regarding all district matters.
• Maintain a flexible schedule before, during and after traditional workday.
• Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
• Perform other related duties as assigned.

 

Organization Management

The Director of Community Relations and Education Partners manages administrative, fiscal, and facilities functions responsibly through activities such as the following: 

• Serve as primary fundraiser for the district.
• Direct the production of annual fundraising events and appeals.
• Develop calendars, plans, and marketing materials for fundraising events and appeals.
• Identify, cultivate, recruit, and organize fund development leaders and volunteers.
• Establish recognition, acknowledgements, and incentives for donors and volunteers.
• Coordinate district-level special events.
• Assist in the development and publication of reports related to the performance of the district and articulate district goals and objectives.
• Develop budgets and cost estimates based on documented program needs.

 

Professional Growth and Development

The Director of Community Relations and Education Partners provides leadership in professional growth and development through activities such as the following:

• Develop training options and/or improvement plan to ensure exemplary operation of the communications/community relation’s function.
• Provide staff development in all areas related to communications/public information, as needed.
• Provide professional development for the parent involvement program,as needed.
• Participate in local and state level organizations to stay abreast of latest research and best practices.
• Read, synthesize, and disseminate professional research and information related to best practices.
• Participate in all required meetings and professional development opportunities to improve job-related skills.
• Review and re-evaluate all district recognitions and events with an eye towards continuous improvement.

 

Qualities of an Effective Director

The Director of Community Relations and Education Partners exhibits the following qualities: 

• Daily attendance and punctuality at work are essential functions of the job.
• Be able to work tactfully and efficiently despite pressure situations and frequent interruptions.
• Application of current communication tools and standards.
• Comply with district and campus policies and procedures, as well as state and federal laws and regulations.
• Demonstrate a high level of personal integrity, a collaborative leadership style, and high ethical standards.
• Comply with the standards of conduct set out in Board Policy DH (Legal) and (Local) and with any other policies, regulations, and guidelines that impose duties, requirements, or standards.
• Compile, maintain and file all reports, records, and other required documents.
• Perform any other duties as assigned by Superintendent or designee.
• Maintain confidentiality.

 

Supervisory Responsibilities 

• No direct supervisory duties

 

Equipment:

Personal computer, printer, scanner, copier, fax machine, shredder, calculator, telephone, digital camera, video camera, and CD burner.

 

 

Working Conditions
Mental Demands/Physical Demands/Environmental Factors:
• Maintain emotional control under stress.
• Work with frequent interruptions and maintain emotional control under stress.
• Repetitive hand motions; prolonged sitting and prolonged use of computer.
• Work prolong or irregular and extended work hours to include weekends, as needed.
• Occasional light lifting and carrying(less than 15 pounds).
• Occasional reaching prolonged use of computer, moderate standing, stooping, bending, pushing, pulling twisting and lifting.
• Frequent district wide travel.
• Occasional statewide travel.
• Frequent exposure to: temperature extremes (hot and cold), humidity extremes, noise, low or intense illumination vibration.

Occasional exposure to: biological hazards (communicable diseases, bacteria, insects, mold, fungi, etc.), work outside, workaround moving objects or vehicles, work on uneven surfaces.